PRIDE CAPSULE 2026- "PRIDE IS'NT ALWAYS PRETTY"

Our inspiration this year stems from all the chaos around us, the need to keep fighting and to never forget our past. The intentionally misplaced apostrophe symbolizes the unfinished fight.

Pride isn’t always pretty — it’s worn, weathered, and built from the hard parts. It has scars, stories, and the strength we build in each other. That’s what makes it powerful - that’s what makes it glorious. Pride isn’t always pretty — and it isn’t finished either.
Now let’s wear it like we mean it!


Boys Will Be Boys: Second Coming (Triptych- Limited Edition)

🏳️‍🌈 Celebrate with our iconic triptych artwork.

Shop Now
1 of 5